Idea:
Get away from the clunky steel displays and move towards one with the warm feel of wood. Looking for a display that is more shopper friendly and geared more to the female consumer.
Reality:
We worked with the customer to develop several rendered concepts prior to building any displays. After a series of renders we proceeded to build prototypes, tweaking the design as we went. The result was a complete unit that with minimal installation time on site was ready for the store. The unit combined a little bit of everything from wood to metal to graphics (vinyl and printed). We coordinated the project from the very beginning, working on the design, performing the actual assembly and coordinating with the shipping company to ensure the units made it to their respective stores. Over 280 total units were produced.
