Idea:
Construct a tabletop merchandiser to help promote Erth Minerals’ line of makeup. The target was a natural look to match the look of the product. Concepts provided by others had been too cheap and thrown together.
Reality:
We began with the focus on the natural earthy look. To achieve this we utilized mdf with a natural birch veneer and finished the unit with a tinted topcoat. This provided the unit with a richer look but kept the natural wood visible and prominent. Curves added to the side helped continue the flow of the logo which was digitally printed to the header. Removable trays aided in the functionality of the table top display.
